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Website Search Engine Optimization SEO SEM
Website Content Design and Search Engine
Optimization / Marketing SEO SEM are the two key ingredients required for Website Marketing Success.
Effective design and optimization brings increased premium targeted visitors from search engines. Based
on the query phrase used at the search engine, these visitors are on a mission to find your product or service, so they come pre-qualified,
with a high likelihood of converting or performing a desired action on your site, whether that ultimate goal be a purchase, information
request, or specific page view. Successful optimization consists of several website design and search
engine optimization techniques that, when combined correctly, will achieve the following:
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Top listings on all major search engines
- More pre-qualified customers visiting your website
- Market directly to visitors who targeted your products and services
- Turn your visitors into customers
- Inexpensively reach new customers and markets
- Enable cost effective marketing and new customer channels
With anywhere from 75-90% of internet users beginning their quest for
information at search engines, how do we create more opportunities for these premium visitors to come to your website?
Comparison to
Competitors |
A good website marketing strategy not only analyzes how
visitors look for the products and services you provide via the Internet, but also analyzes how effectively your competitors are
leveraging the internet. This allows us to take advantage of areas where your competitors are weak in their internet presence.
Effectively addressing all of the considerations described above is the best, cost effective way to turn
your web site into a revenue generating tool rather than a company expense. These are the goals we have in mind when designing a website
marketing strategy for you.
Keywords and Keyword Placement |
It isn't difficult for a company to create a list of keywords they feel relate to
their business. The trick is to find the list of keywords that potential customers type in when looking for that company online. The
difference might be the difference between a hundred visitors and ten thousand visitors.
Identifying and targeting the keywords and key phrases that users search for allows for properly
optimizing your Web site, allowing customers to quickly find the information they need. It drives more qualified traffic to your site.
After all, it's much easier to learn the language your customers are using than to try to change it. We
can find the keywords people are searching for today and have you registered with the search engines tomorrow.
Online Popularity and Search Engine Ranking |
Once your website's design is squared away, the next step is to put your website
out there for everyone to see (we will sign up for all those extracurricular activities!). We will join Web rings (listings of sites
which provide similar content) relevant to your business. If appropriate we will take advantage of online malls and free classified ads.
Each of these strategies will not only increase your link popularity, but also drive more traffic to your site. It's a win-win
situation.
Making well-liked and influential friends is another key to becoming popular. We will locate companies
within your target market that have highly-trafficked, well-done sites and then establish online partnerships with them. This can drive
your link popularity sky high.
We look to your competition to determining where your competitors' sites have a
leg. This will help us focus efforts for maximum return on your investment. If you think gaining ideas from the competition is wrong,
then think about it this way: Do you think your competition would hesitate to do the exact same thing to you? Exactly.
Competitive analysis also reveals valuable information related to search engine positioning. For example,
do your competitors have online alliances and partners? Driving traffic back and forth between a partner's site and your own is a great
way to increase your site's popularity in the eyes of search engines, resulting in a higher ranking. How high are your competitors'
popularity ratings? Are they using alternate URLs or sub-domains? Are they driving traffic to their site in other ways? Maybe they have
a subscription engine through which they blast out recent news on their company.
Search Engine Optimization Plans Using our thorough and repeatable processes, we will have your website at
top placement and receiving top ranking in the search engine results for all major search engines for
the products and services you offer. It is an ongoing website marketing / advertising campaign which
includes monthly submissions and ongoing analysis. We will research you market place, your competitors,
your potential customers and put it all together with statistical models to derive the optimum keywords
and phrases, densities, meta-tags, titles, descriptions, page content, outbound and inbound link sharing
and reciprocal link exchanges needed to provide a successful ongoing SEO campaign for your website. We
will monitor this on a monthly basis and make adjustments, additions and enhancement as needed to keep
you at the top. We do not want to re-invent the SEO wheel each time and therefore a good amount of focus
is placed on what your competitors are doing and build on their strengths and leverage their weaknesses.
This approach allows you to realize the maximum benefits at minimum costs.
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Basic Search Engine Optimization
Plan |
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Basic
keyword and phrase research |
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Optimize your site for up to 5 keywords and phrases |
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Manual creation of SEO tags for all pages -
Title, Description, Keywords & Robots |
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Automated submission to 30+ search engines,
manual submission to Google & Yahoo |
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Includes up to 5 pages |
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Optional monthly resubmission, site statistics and visitor reports |
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Best Value Search Engine Optimization &
Positioning Campaign |
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Detailed Keyword and phrase research, competitor comparison & analysis, and integration
& optimization of results |
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Optimize your site for up to 10 keywords and phrases |
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Manual creation of SEO tags for all pages -
Title, Description, Keywords, Robots, Classification and many more |
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Submission to 50+ search engines - selection
based on geographically targeted audience. Submissions are both automated and manual |
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Sitemap: Develop server-side scripts to create Google
and Yahoo sitemaps. Sitemaps will also identify whenever pages change ensuring all pages are accurately and quickly indexed |
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Includes setup and first month fees |
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Optional maintenance,
resubmission, re-optimization, recreation & submission of sitemaps, site statistics and visitor reports |
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Includes up to
5 pages with an existing non-penalized domain. Additional website pages can be added. |
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Top Placement & Fast !!! |
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Complete In-depth Website Search Engine Optimization & Positioning
Campaign |
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In-depth keyword and phrase research, competitor comparison
& analysis, and integration & optimization of results and developed components |
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Development of SEO website page content segments for
existing pages where needed |
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In-depth optimization of your site for up to 20 keywords and phrases |
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Manual creation of SEO tags for all pages - Title,
Description, Keywords, Robots, Revisit, Classification, Audience, Page Topic, and many more |
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Creation of SEO specific
page content to support targeted keywords where required |
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Submission to 50-100+ search engines - selection based on
geographically targeted audience. Submissions are both automated and manual |
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Sitemap: Develop server-side scripts to create Google
and Yahoo sitemaps. Sitemaps will also identify whenever pages change ensuring all pages are accurately and quickly indexed |
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Includes setup and first month fees |
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Optional maintenance,
resubmission, re-optimization, recreation & submission of sitemaps, site statistics and visitor reports |
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Includes up to 10
pages with an existing non-penalized domain.
Additional website pages can be added. |
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Contact us to determine which plan is best for you ! |
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Customized Plans - Tailored to your Specific Requirements |
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Do you have an ecommerce or other type site with dynamically
create pages that number in the hundreds or even tens of thousands. We can also provide complete SEO on these site. We will
SEO the main pages and create server-side scripts to create the necessary SEO tags for each page dynamically as they are
created. Is your site based on Oscommerce? We can ensure it receives a top listing too? Call us to discuss your specific
details and learn what we can do for you. |
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Want something less, more or different than included in the
standard plans. Perhaps just a simply one-time basic SEO tune-up to improve your sites positioning. Perhaps a Google
Pay-Per-Click (PPC) campaign where you specify your not to exceed budget that you are wiling to pay for selected add
displays for the keywords you select. We provide a full range of SEO options. Call us to discuss your specific details and
learn what we can do for you. |
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Each package includes a carefully planned website
marketing strategy combined with the latest search engine optimization techniques. Your website is maintained, adjusted and re-submitted on
an ongoing basis plus monthly website access statistics, search engine ranking and submittal reports (optional).
Common Misconceptions About SEO |
In our years of providing Search Engine Optimization SEO we
have found a number of areas which there is great misunderstanding among most SEO companies. Let's try
to put these in layman terms which everyone can understand:
Less code more content
When a web crawler visits your site it is there to read your
title, description and content. What it doesn't want to do is wade though pages of code in order to find
a few lines of content. There are two reasons why this is bad:
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It looks to the crawler that you are trying to
hide something (spammers will use code to
hide
hidden text or redirects) if the crawler doesn't understand something
then it will ignore it and most likely your site.
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The web crawler may think you don't have enough content
to put any importance into your site and if it doesn't think your site is important then it will not
list you too high in the returned search results.
What you should be shooting for is at least a 2/1 ratio in
favor of content on 75% of your pages, this will let the web crawler know your site has some sort of
relevance and also gives the crawler more content to index which it really likes.
Frames and Flash
I have addressed this subject before but I want to go into
it again because it is one of those things which a lot of SEO's just don't
understand. The major search engines i.e. Yahoo, Google and MSN will all say the same thing on their
web masters pages and that is "some web crawlers have difficulty reading the context of these pages"
what it doesn't say is don't use flash or framed pages because this is a no no,. The reason why I
want to make that clear is a lot of SEO's will try and tell you that this is
a bad thing and that all your pages need to be flat static pages with lots of alt
text behind your flat images. This is not the
case. We have got many websites in the top ten and number one spots some of which use both flash
and framed pages some do not even have any indexable text or links on the
home page. So how do we do it? Simple and its something you should be doing anyway, You should have an
alternative version of your site which viewers with flash installed will be directed to and for a
framed site you should also have a non-framed version for people whose browsers don't support framed
pages. Now you know how simple it is here is the temptation, because your index page will most likely
only be seen by maybe 10% of the people that come to your site. The temptation will be to flood that page
with keywords and search text to get yourself bumped up in the search and that
will happen however when you get caught (which you will) you will be dumped, this page should only
contain a stripped down version of your site and should only contain the same text content as your flash or framed site.
Keyword over-use
When writing the copy for your site write it for your viewer
and not for the web crawler, a lot of people get tempted to use the same word or phrase over and over to
try and get themselves placed first on an web search, this is a total rookie move and can also get you
bumped for what's called keyword flooding. here is some an example:
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Not Good
Tampa Bay Area Search Engine Optimizing
Bay Area search engine optimizing company, located in
the Tampa Bay area our services include search engine optimizing, SEO and search engine placement. As part of our Search engine optimizing service we guarantee top
placement on all search engine within 30 days or your money back. When you chose our company for
your search engine optimizing needs we will........
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Good
Tampa Bay Area Search Engine Optimizing
Widget design is located in the Tampa Bay area and we
are committed to serving all your design needs also as part of our service we include search
engine optimization, web hosting and online store solutions......
I'm sure you notice the difference, our web site does show
up in the top ten for the search term "Tampa Bay area web search engine optimizing" however that was before we
wrote this article. So how many times can you include the same search term? That only the Search engine
companies know for sure however based our my experience with sites we have successfully placed in the
top ten we would say no more than once every 2 paragraphs or once every 100 words.
Out of style sheets
Style sheets are one of those things that are easy to abuse
and can get you in trouble but when use correctly can really help you when optimizing a site, to abuse
the use of style sheets is simple all you need to do is make your H1 tag the same as your normal
text style to try and make the crawler think that all you
text is important, trouble is crawlers are not as dumb as they use to be
and figured out that nobody has a header that lasts 5 paragraphs. The proper use of the H1 tag is
your main page header and sub headers should use the H2 tag and your content should always be normal
text. Never no matter how tempting it is make any
text hidden by use of
style sheets or any other method because your site will be bumped also don't make the folder that your
stile sheet is in hidden or private because if the web crawler cant read your style sheet its not going
to trust that everything is legit.
Static content
You may be able to get your site listed in the top ten
within 30 - 60 days but that's no guarantee it will stay there if your site is not continually being
updated with fresh content and growing then the search engines will simply dump it in favor of newer
fresher sites, You should be adding a new page to your site every time the crawler visits and updating
your old content as much as you can, daily is preferred but weekly at the very least, this will mean
that the crawler will have fresh content to index and new links to explore thus it will never see your
site as stale and drop it.
Page Rank
Not As Important As Most
SEO
Companies Would Have You Believe. If you have downloaded Google's toolbar you will see a bar
at the top of each page which gives you a rating from 1 to 10 of how Google ranks your site, This means
absolutely nothing when it comes to search engine optimizing. Some search engine companies think that getting a high page rank means you are going to be listed higher in the search. This is not the case and in
fact it couldn't be further from the truth. What this little bar indicates is simply how important
Google sees your site and it makes that judgment on the quality of sites that link to you. The single
most important thing about your site is not page rank, its not how many incoming links you have and it
is not how long your site has been up. It is your content plain and simple. If your content matches the
search criteria then you will be listed. The more relevant content you have the higher your site will be
listed. There are lots of sites listed in the number 1 spot that don't have any page rank.
In Coming links
Don't believe a word you hear about incoming links, the
quality of the link or anything to do with link exchange because the truth is; it doesn't really matter
how many links you have to your site and what sites link to you. What does matter is the way the sites
link to you and how often new links show up to your site. If you wake up tomorrow and overnight 1 million
other sites decided to link to you that would not effect your position in any way (what it may do is
hurt your listing because it will look like spam). Here is how links work for you:
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If you are a brain Surgeon and you are linked to by
another brain surgery site that will give you a boost because you are being linked to from a site
that has some relevance to yours.
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If your site sells used computer equipments and the link
to your site is like this "used computer equipment" that will give you a boost because the link is a
search term.
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If you acquire new links slowly over the course of time
that will give you a boost because it looks like your site is gaining popularity.
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If people link to internal pages of your site as well as
your home page that will give you a boost because it looks like you have lots of pages of relevant
information.
We provide complete website search engine optimization
services including search engine submission, search engine promotion, optimize your existing
website, verify your website is optimized, perform website optimization on selected website
pages, website submission, and search engine positioning to ensure top ranking and
top placement. We provide these services nationwide including our local service areas Tampa Bay FL, St. Petersburg Florida, Clearwater and nationwide.
"We provide the complete Solution"
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