Each package includes a carefully planned website marketing strategy combined with the latest search engine optimization techniques. Your website is maintained, adjusted and re-submitted on an ongoing basis plus monthly website access statistics, search engine ranking and submittal reports (optional).

In our years of providing Search Engine Optimization SEO we have found a number of areas which there is great misunderstanding among most SEO companies. Let's try to put these in layman terms which everyone can understand:

Less code more content

When a web crawler visits your site it is there to read your title, description and content. What it doesn't want to do is wade though pages of code in order to find a few lines of content. There are two reasons why this is bad:

• It looks to the crawler that you are trying to hide something (spammers will use code to hide hidden text or redirects) if the crawler doesn't understand something then it will ignore it and most likely your site.

• The web crawler may think you don't have enough content to put any importance into your site and if it doesn't think your site is important then it will not list you too high in the returned search results. 

What you should be shooting for is at least a 2/1 ratio in favor of content on 75% of your pages, this will let the web crawler know your site has some sort of relevance and also gives the crawler more content to index which it really likes.

Frames and Flash

I have addressed this subject before but I want to go into it again because it is one of those things which a lot of SEO's just don't understand.  The major search engines i.e. Yahoo, Google and MSN will all say the same thing on their web masters pages and that is "some web crawlers have difficulty reading the context of these pages" what it doesn't say is don't use flash or framed pages because this is a no no,. The reason why I want to make that clear is a lot of SEO's will try and tell you that this is a bad thing and that all your pages need to be flat static pages with lots of alt text behind your flat images. This is not the case. We have got many websites in the top ten and number one spots some of which use both flash and framed pages some do not even have any indexable text or links on the home page.  So how do we do it? Simple and its something you should be doing anyway, You should have an alternative version of your site which viewers with flash installed will be directed to and for a framed site you should also have a non-framed version for people whose browsers don't support framed pages. Now you know how simple it is here is the temptation, because your index page will most likely only be seen by maybe 10% of the people that come to your site. The temptation will be to flood that page with keywords and search text to get yourself bumped up in the search and that will happen however when you get caught (which you will) you will be dumped, this page should only contain a stripped down version of your site and should only contain the same text content as your flash or framed site.

Keyword over-use

When writing the copy for your site write it for your viewer and not for the web crawler, a lot of people get tempted to use the same word or phrase over and over to try and get themselves placed first on an web search, this is a total rookie move and can also get you bumped for what's called keyword flooding. here is some an example:

• Not Good

  Tampa Bay Area Search Engine Optimizing

  Bay Area search engine optimizing company, located in the Tampa Bay area our services include search engine optimizing, SEO and search engine placement.  As part of our Search engine optimizing service we guarantee top placement on all search engine within 30 days or your money back.  When you chose our company for your search engine optimizing needs we will........

   

• Good

  Tampa Bay Area Search Engine Optimizing

  Widget design is located in the Tampa Bay area and we are committed to serving all your design needs also as part of our service we include search engine optimization, web hosting and online store solutions......

I'm sure you notice the difference, our web site does show up in the top ten for the search term "Tampa Bay area web search engine optimizing" however that was before we wrote this article.  So how many times can you include the same search term? That only the Search engine companies know for sure however based our my experience with sites we have successfully placed in the top ten we would say no more than once every 2 paragraphs or once every 100 words.

Out of style sheets

Style sheets are one of those things that are easy to abuse and can get you in trouble but when use correctly can really help you when optimizing a site, to abuse the use of style sheets is simple all you need to do is make your H1 tag the same as your normal text style to try and make the crawler think that all you text is important, trouble is crawlers are not as dumb as they use to be and figured out that nobody has a header that lasts 5 paragraphs.  The proper use of the H1 tag is your main page header and sub headers should use the H2 tag and your content should always be normal text. Never no matter how tempting it is make any text hidden by use of style sheets or any other method because your site will be bumped also don't make the folder that your stile sheet is in hidden or private because if the web crawler cant read your style sheet its not going to trust that everything is legit. 

Static content

You may be able to get your site listed in the top ten within 30 - 60 days but that's no guarantee it will stay there if your site is not continually being updated with fresh content and growing then the search engines will simply dump it in favor of newer fresher sites, You should be adding a new page to your site every time the crawler visits and updating your old content as much as you can, daily is preferred but weekly at the very least, this will mean that the crawler will have fresh content to index and new links to explore thus it will never see your site as stale and drop it.

Page Rank

Not As Important As Most SEO Companies Would Have You Believe. If you have downloaded Google's toolbar you will see a bar at the top of each page which gives you a rating from 1 to 10 of how Google ranks your site, This means absolutely nothing when it comes to search engine optimizing. Some search engine companies think that getting a high page rank means you are going to be listed higher in the search. This is not the case and in fact it couldn't be further from the truth. What this little bar indicates is simply how important Google sees your site and it makes that judgment on the quality of sites that link to you. The single most important thing about your site is not page rank, its not how many incoming links you have and it is not how long your site has been up. It is your content plain and simple. If your content matches the search criteria then you will be listed. The more relevant content you have the higher your site will be listed.  There are lots of sites listed in the number 1 spot that don't have any page rank.

In Coming links

Don't believe a word you hear about incoming links, the quality of the link or anything to do with link exchange because the truth is; it doesn't really matter how many links you have to your site and what sites link to you. What does matter is the way the sites link to you and how often new links show up to your site. If you wake up tomorrow and overnight 1 million other sites decided to link to you that would not effect your position in any way (what it may do is hurt your listing because it will look like spam). Here is how links work for you:

• If you are a brain Surgeon and you are linked to by another brain surgery site that will give you a boost because you are being linked to from a site that has some relevance to yours.

• If your site sells used computer equipments and the link to your site is like this "used computer equipment" that will give you a boost because the link is a search term.

• If you acquire new links slowly over the course of time that will give you a boost because it looks like your site is gaining popularity.

• If people link to internal pages of your site as well as your home page that will give you a boost because it looks like you have lots of pages of relevant information.